Impact Report
Dear Reader and Friend,
A favorite company practice at MiiR is to find a way together. 2023 tested this practice more than any year prior, and I can’t help but feel a deep sense of gratitude for having you alongside us through it all. It was a year marked by changes and challenges shaped by broader economic forces, particularly affecting our Impact & People programs. 2023 put our resilience to the test and reinforced our commitment to making a positive impact.
As a seasoned athlete and coach, I firmly believe that we learn as much from our losses as we do from our wins. And I do not doubt that the lessons we've learned this season will only make us stronger.
I'm excited to share our 2023 Impact Report and Impact Timeline, offering some insights into our journey. Each data point represents a moment of growth, camaraderie, and perseverance that makes us who we are today. Our generosity is made possible by your support; thank you for your belief in our mission through 2023 and beyond.
All the best,
Tiffany Ong
Senior Vice President of Impact & People
People
MiiR is dedicated to the health and well-being of our global team, from each of our employees to our network of manufacturing and distribution partners.
United by a common mission and vision, supported by steadfast company practices and stringent performance standards, we cultivate a workplace characterized by inclusivity, boundless creativity, and a dedication to growth.
By the Numbers
Team Breakdown
Executive Leadership
People Leaders
Company Wide
*"All information relating to gender and racial identity was given voluntarily and reflects only those employees who have chosen to share."
By the Numbers
Total Motivation
MiiR ToMo
Total Motivation or "ToMo," is a framework developed by the Vega Factor that captures different types of motivation within an organization including play, purpose, potential, and inertia, to understand their impact on performance and culture.
A company's ToMo is rated on a scale of -100 to +100 and serves as a quantitative measure of the factors influencing employee engagement and performance. We administer our ToMo survey quarterly which has an 85% response rate. To learn more about ToMo, watch this short video.
PTO Usage
Tenure
Promotions & Hires
Attrition Rate
*This count includes both voluntary and involuntary departures.
Responsibility
At MiiR, we prioritize business practices and strategies that preserve the long-term viability of people and the planet.
In practice, this means rigorously measuring and reducing our emissions; minimizing the impact of materials, manufacturing, and distribution; and maximizing product lifespans and circularity. Learn more about our commitments to responsible business here.
By the Numbers
Our Footprint
2023 Carbon Footprint Breakdown
Emissions Over the Years
2023 Insights
In 2023, our footprint decreased from 13,038.75 to 9,637.7 tCO2es. This drop is mainly due to macroeconomic slowdowns, which resulted in reduced purchases from suppliers. Nevertheless, our supply chain continues to become more efficient, driven by the transition of the energy grid towards renewable sources and our ongoing collaborative efforts with suppliers to improve our processes.
In keeping with previous years' trends, stainless steel continues to be our largest source of greenhouse gas (GHG) emissions, accounting for 54% of our total footprint.
Measuring Our Footprint
Measuring our carbon footprint gives us a clear target for improvement. Our footprint is measured on an annual basis with the help of Change Climate (formerly known as Climate Neutral).
To learn more about our process and our Climate Neutral Certification, click here.
Key Initiatives & Reductions
Recycled Materials
Factories with Recycled Claim Standard Cert
Products with Recycled Materials
Featured Product
Introducing the All Day Straw Cup! The first MiiR product launched with 90% recycled stainless steel.
This marks a milestone as the first MiiR product launched with traceable recycled stainless steel, boasting a remarkable 92% recycled content. The All Day Straw Cup signifies a shift away from virgin materials, underscoring our commitment to incorporating recycled stainless steel across all our product lines and channels. Check out the All Day Straw Cup here!
Re:Claimed
Recycle Responsibly
In 2023, we introduced our Re:Claimed Takeback Program. Our stainless steel products are crafted to last a lifetime, but we understand that things happen. Whether your MiiR item is dented, dinged, or your style has changed, recycle responsibly with us and earn a $20 online store credit through the Re:Claimed Takeback Program. Learn more about our Re:Claimed program here.
150
Re:Claimed LTO Products Sold
50
Re:Claimed Takeback Bags Purchased
78
Products Returned via Re:Claimed Takeback Program
OIA Drinkware Co-Lab
This year, we continued our work in tandem with Stanley and YETI as part of a Drinkware Co-Lab, facilitated by the OIA’s Climate Action Corps.
In collaboration, our focus is on transforming manufacturing practices, a major contributor to the environmental footprint of food and beverage containers. Key objectives include transitioning industry suppliers to 100% renewable electricity and establishing emissions reduction targets aligned with scientific standards for supplier facilities.
Generosity
A generosity-driven company, MiiR is committed to giving more and taking less. Each year, we invest a portion of top-line revenue in nonprofit organizations that uplift both people and planet.
MiiR supports a diverse and global portfolio of projects and prioritizes organizations that:
1. Center both people and planet in their work
2. Take stakeholder-led approaches
3. Build equitable and inclusive programs
While capacity constraints were a challenge this year, we take pride in our achievements, particularly our Artist in Residence collaboration with Claima and $12,000 donation to All Hands Raised, an organization dedicated to transforming the educational system through advancing equity for every child — from cradle to career. Watch this video to learn more about Claima’s mission brought to life.
By The Numbers
Dollars Given Since Inception
2023 Give Breakdown
Grant Details
Partner Highlights
Bean Voyage
Bean Voyage is a feminist nonprofit social enterprise on a mission to create thriving businesses with smallholder women coffee farms. Because historically women haven’t had the same access and opportunities as men, Bean Voyage works to improve these women’s access to training, finance, and international markets to put them at the core of the coffee business.
Learn More
IWCA
What started as a trip to Nicaragua and Costa Rica in 2003 led to the formation of the International Women’s Coffee Alliance (IWCA), now a global network representing 33 chapters. IWCA is a nonprofit 501(c)(3) with a mission to unite a global network of chapters and support the work and growth of women in the international coffee community. We believe when women are empowered, communities thrive.
Learn More
The Chain Collaborative
The Chain Collaborative (TCC) is an organization that co-creates opportunities and strengthens capacities for community-led change in the coffee sector. They build relationships with local leaders and their community-based organizations in coffee-producing regions, putting change-making power into the hands of under-resourced leaders who are the most equipped to drive impact in their own communities.
Learn MorePast Reports
2022
2021
2020
