Introducing: The Climate Label

MiiR’s Climate Neutral Certification is changing.

At MiiR, our approach to responsibility is simple: to give more and take less. In that spirit, we’re always looking for ways to decrease our negative impact, and contribute to more positive outcomes.

Human-caused environmental degradation threatens not only thriving markets and healthy businesses but, more importantly, our overall quality of life. As a consumer goods company, we recognize the inherent impact of product manufacturing on the environment. That’s why we are dedicated to measuring our carbon footprint with increasing accuracy and reducing our environmental impact wherever possible.

Over the past four years, our Climate Neutral certification has guided these efforts. Now, we’re taking the next step.

A new standard for Climate Action

This year, MiiR joined a small group of brands to beta test the 2025 Certification Standard championed by The Change Climate Project – A 501(c)3 tech nonprofit leading a global movement of individuals and companies to eliminate carbon emissions. Today, we are proud to announce that we are one of the first companies to certify under this updated standard, earning The Climate Label.

How The Climate Label works

To earn The Climate Label, companies need to implement an internal carbon fee, which is applied to every tonne of their emissions. They then must allot the resulting pool of funds to projects that cut emissions across their operations and supply chains, and fund high-impact carbon removal and mitigation projects worldwide. Certification requires companies to track and report cradle-to-customer emissions.

What does this mean for MiiR?

As an early adopter of The Climate Label, we support it as a leading climate certification that is evolving to meet the needs of both the certified brand community and, most importantly, the climate movement. The Climate Label empowers and encourages us to prioritize high-impact internal projects, like transitioning to recycled materials, while also funding broader climate initiatives. For MiiR, this means:

• Rather than pursuing "carbon neutrality" via traditional carbon trading mechanisms, MiiR is now focused on measuring emissions, setting a carbon price, and using that budget to invest in a wider range of reduction opportunities.

• We will continue supporting external climate projects via the purchase of carbon offsets and renewable energy credits, treating them as investments in climate action rather than direct reductions to our own footprint.

• We’re building a more robust, data-driven climate budget, aiming to maximize impact by investing in value chain projects that deliver meaningful, measurable reductions.

MiiR’s journey with The Climate Label

Measure:
In early 2024, we calculated the carbon generated from producing and delivering our products in 2023, totaling 9,637.7 tCO2e, primarily from materials and manufacturing.

Fund: 
We applied a per-tonne carbon fee, creating a climate transition budget. In 2023, we invested:

* BEF is a nonprofit provider of carbon offsets, which means a portion of earned revenue from offsets supports their many mission-based programs. Stacked Offsets allow us to designate which specific program a portion of the revenue will go toward, and stack the benefits of carbon offsetting with program impacts.

Reduce: 
Our ongoing investments allowed us to make meaningful progress on some major reduction plans this year, and as a result, we anticipate the carbon intensity of certain products to decrease significantly as we continue to transition to recycled materials. More to come on this!

"MiiR is incredibly proud to be an early adopter of The Climate Label, a certification standard that has evolved with shifting global regulations to better support certified brands and drive critical climate action. The choice to move away from 'carbon neutrality' via carbon trading, towards putting a price on carbon was a no-brainer for us, and the Change Climate Team made it incredibly easy and rewarding. Participating in the Beta Program has encouraged us to approach climate action more strategically, accelerate investments in our value chain, take bold risks, and be more creative when it comes to making meaningful, measurable results in emissions reductions. We couldn't have done it without the support of Change Climate Team and, importantly, the insights and approaches shared by fellow Beta Program participants."

Devon Richardson
Sr. Impact Manager @ MiiR

Looking ahead with Change Climate

We are proud to be early adopters, reinvesting in our business while contributing to a lower carbon future. We look forward to seeing this movement grow, and we encourage other companies to join us in making meaningful, credible climate action a priority. To learn more about Change Climate and other brands committed to climate action, visit changeclimate.org.

To contact us email us at  >> hello@miir.com 

To read more about our Impact, view the 2023 report here >> https://www.miir.com/pages/2023-impact-report